Brand: Primal Harvest

Direct-to-consumer health-supplement brand under the GMG portfolio. Brand briefs (knowledge-base, compliance, revenue-model, voice-profile) are still skeletal — fill in via /brand walkthrough or conversationally as data lands.

Brief documents

Doc	Purpose	Status
knowledge-base.md	What works / what doesn't, audience, seasonal	empty
compliance.md	Claim rules, disclaimers, forbidden patterns	empty
revenue-model.md	How money flows, primary metric, tracking	empty
voice-profile.md	Tone, messaging pillars, CTA language	empty

Markets

• markets/US-en/ — primary market.

Roles

Adam's roles at this brand. Each is an ongoing scope (KPIs, team, rituals) — distinct from finite projects under Departments/Projects/.

• Head of Performance — paid media (Meta, Google, AppLovin, TikTok); demand creation + new-customer acquisition.

Mission

(fill in)

Positioning

• DTC health-supplement brand with multiple product lines (hair, hormone/menopause, sleep — see Libraries below).
• (positioning one-liner — fill in)

Quick reference (1-line each)

• Audience: (one line — full detail in knowledge-base.md)
• Voice: (one line — full detail in voice-profile.md)
• Revenue: DTC e-commerce (likely Shopify) — full detail in revenue-model.md
• Channels: (fill in — likely Meta + Google Ads + email)
• Cadence: (fill in)

Libraries (NotebookLM-backed)

Per-product research libraries, each with curated sources (reviews, ingredient research, ad analyses):

Library	Product	Sources	Wiki node
Hair Growth Complex	hair-growth	6	Wiki/Libraries/primal-harvest-hair-growth
Meno+ (Hormone & Menopause)	meno-plus	4	Wiki/Libraries/primal-meno-plus
Sleep (Herbal Bedtime Blend)	sleep	3	Wiki/Libraries/primal-sleep

Marketing agents scoped to this brand can ground their reasoning by passing libraries: [primal-harvest-hair-growth, primal-meno-plus, primal-sleep] (or any subset relevant to the SKU at hand).

Active campaigns / programs

• (none recorded yet — fill in as campaigns launch)

Key people

• (links to Wiki/People/...)

Brand-level overrides

• Custom agents → Agents/
• Custom skills → Skills/
• Brand-specific Marketing files → Marketing/
• Brand-specific Operations files → Operations/
• Research artifacts → docs/
• Campaign / creative themes → themes/

Linked nodes

• Wiki/Companies/primal-harvest
• Wiki/Libraries/primal-harvest-hair-growth
• Wiki/Libraries/primal-meno-plus
• Wiki/Libraries/primal-sleep