/ brand
PuraVida-GetBusinessCoverage
puravida-getbusinesscoverage
Brief completeness55%
Briefs
Markets
1Brand Context
Open rawBrand: PuraVida-GetBusinessCoverage
Per-brand source of truth. High-level overview only — the deep brief lives in the four sibling docs below. Cross-brand context lives in Context/Work.md.
Brief documents
| Doc | Purpose |
|---|---|
| knowledge-base.md | What works / what doesn't, audience, seasonal — the operational brain |
| compliance.md | Claim rules, disclaimers, forbidden patterns |
| revenue-model.md | How money flows, primary metric, tracking |
| voice-profile.md | Tone, messaging pillars, CTA language |
Markets
- See markets/ for per-market context (e.g.,
markets/US-en/).
Mission
(pending RMBC2 Research pass — see active todos. Lead-gen / affiliate brand in business-insurance category; mission to be grounded in audience research before drafting.)
Positioning
- (pending RMBC2 Research pass — positioning statement + differentiator to be drafted from Stage-1 audience + competitive research.)
Quick reference (1-line each)
- Audience: US small-business owners shopping for business insurance (sole props, LLCs, small contractors, freelancers; 1–10 employees) — full detail in
knowledge-base.md - Voice: (pending RMBC2 + voice-profile walkthrough) — full detail in
voice-profile.md - Revenue: Lead-gen / affiliate — per-lead / per-bind payouts from carrier and broker partners — full detail in
revenue-model.md - Channels: (to be defined — likely SEO / paid search / paid social / email)
- Cadence: (to be defined)
Active campaigns / programs
- (list — link to Marketing/ working files)
Libraries (optional)
NotebookLM-backed content corpora associated with this brand (e.g., competitive-research library). Created via
/library create.
- (e.g.,
<a class="wikilink wikilink-broken" href="#">Wiki/Libraries/competitive-{brand-slug}</a>)
Key people
- (links to
Wiki/People/{slug}.md)
Brand-level overrides
- Custom agents → Agents/
- Custom skills → Skills/
- Brand-specific Marketing files → Marketing/
- Brand-specific Operations files → Operations/
- Research artifacts (competitor analysis, product research) → docs/
- Campaign / creative themes → themes/