Leadership Team — Weekly Standup

Purpose

Weekly leadership rhythm run by Frank (CFO). All department heads + co-founders + PE-side HR. Adam's primary venue to brief the company on the performance-marketing engine and pull the team into channel / SKU / agency decisions.

What I want walking out

1. Process slide approved (or specific edits captured) — Expectations · Accountability · Reviews & Communication · Meeting Cadence · Team Structure
2. Top 3 SKU options have green light from Leo (supply) + Frank (margin)
3. Agency sourcing has a defined "decide by" date
4. Hamish has 1 specific ask from Adam on his calendar

Talking points (sequenced for max impact)

1. Internal Creative & Campaign Process (front-load — sets the structural frame)

• Expectations: every creative test specifies hypothesis, audience, budget, decision criteria before it ships
• Accountability: one owner per test; the owner reports the result; no "we'll see"
• Reviews & Communication: rhythm of who reads what when (daily Slack? weekly Loom? bi-weekly readout?)
• Meeting cadence: name the recurring meetings + their purposes; cull anything redundant
• Team structure: org chart current + target; where each person fits; who needs deeper EDU on what
• Name Max B.'s role explicitly with the role-doc framing: "Creative Strategist, accountable for revenue, not deliverables." That single sentence advertises the standard Adam is holding.

2. Top 3 Product Options (the actionable headline)

• 3 SKUs from Alex / Fuad dashboards: name them, claims, market-demand signal, angle hypothesis
• For each: why it's a candidate (metrics + supply-chain green-light from Leo + margin OK from Frank)
• Ask in the room: any objection to running creative tests on these 3 starting this week?

3. Competitor Review & Analysis → PDP design (lateral move)

• Top 2–3 competitor PDPs / listicles analyzed; what's working
• Initial PDP (or listicle) design direction
• Escalate to Hamish: budget / timeline ask for outside design or copy support if needed

4. Agency Sourcing (closes the loop with Frank)

• Costs / outputs / workflows / commitments
• If-then scenarios: "if we close on X, we hit Y in Z weeks; if we don't, here's the in-house path"
• Specifically pull Frank in — agency commitments hit his budget

What to listen for

• Hamish on the process slide — if he leans in, schedule a 30-min follow-up just on cadence + accountability with him
• Frank on the agency cost numbers — pushback on cost-per-output ratios is the real CAC conversation in disguise
• Leo on SKU options — supply constraints on any of the 3 will reshape what creative we can promote
• Stephanie V.'s presence (@wmplp.com) — if she's contributing on people topics here, contract / org work is happening below the surface; expect more of it in the 1:1 at 1:30

Pre-meeting checklist (do by 9:55am)

• Process slide ready (digital or physical)
• SKU + dashboard view (Alex / Fuad) pulled up
• Competitor PDP screenshots / observations ready
• Agency cost / output sheet pulled
• Specific Hamish ask written down

Post-meeting log

2026-05-04 (next instance — fill in after the meeting)

• process slide outcome: ?
• top 3 SKUs green-lit: ?
• agency decide-by: ?
• hamish ask committed: ?
• stephanie v. signal: ?

Cross-links

• Wiki/People/hamish, Wiki/People/frank, Wiki/People/alan, Wiki/People/leo, Wiki/People/stephanie
• Context/Prime6 — company context
• Brands/primal-harvest/Roles/head-of-performance — Adam's role doc