1:1 Adam ↔ Stephanie

Purpose

Standing 30-min weekly 1:1 with Stephanie (Lead HR for Primal Harvest, employed by the PE firm invested in Prime6). When Stephanie V. (@wmplp.com) attends, she is from WMPLP — the PE firm itself (LP suffix = Limited Partnership, the standard PE/fund structure). That makes today's 1:1 a 3-month evaluation + next 3-month contract conversation with both HR and the investor in the room.

Critical posture reframe

Every conversation with Stephanie is dual-purpose: HR check-in and signal collection back to the PE firm. With Stephanie V. (PE firm) physically in the room, the signal-collection layer is immediate and direct.

Frame answers in PE language (ROAS, CAC, hire ROI, channel mix shift, runway impact) — NOT operator jargon. Stephanie + the firm hear: "channel diversification proof point," "unit economics proof point," "operational maturity proof point," "org-design proof point." Those are the four buckets a PE firm's investment committee speaks in.

What I want walking out

1. Clear evaluation rubric — the rubric, not just the verdict
2. 6-month term proposal on the table (vs another 3-month) — earning a 6-month term is a real promotion and signals the firm's confidence in the bet
3. Title question resolved — the Wiki/People/maximilian-b role doc references "Director of Growth and New Channel Acquisition" but Adam goes by "Head of Performance Marketing." Decide which is correct, lock it in writing.
4. Stephanie has a 5-bullet strategic articulation she can take back to the PE firm — pre-write it before the meeting

Talking points

1. The 3-month wins — translated into PE-relevant deltas

Bucket	Evidence to bring
Channel diversification	Meta engine stood up from zero — N% of new-customer acquisition now flows through it. Where it was when you joined vs now.
Unit economics	CAC moved from X to Y at scale Z. ROAS trend on the 90-day window.
Operational maturity	Process / cadence / accountability framework now in place. Specifically: Creative Sprint structure + Net New Concept bar + Max B. ramp.
Org design	Hire / training plan for the next 90 days. Org chart current → target.

2. The 3-month gaps — name them before she does

• Anything you wanted to ship and didn't, with the reason + what changes in next 3 months
• Credibility move, not a vulnerability move — leaders who self-assess accurately get more rope

3. The 90-day strategic articulation (pre-write — this is what gets repeated to the firm)

"In the next 90 days, the multi-channel transformation moves from architectural to operational. Meta carries an additional N% of demand creation, search retains capture, and we layer one more channel (TikTok / Google) once Meta is ROAS-stable at scale. The org shape supports this — Alan owns Meta, Max B. translates insight into creative concepts, agency partner X accelerates production. Frank has the LTV/CAC envelope; I commit to staying inside it."

That paragraph is what Stephanie repeats back to the PE firm. Pre-write it. Refine it on Sunday night. Walk in saying it cleanly.

4. Contract topics — Adam's asks

• Term length — push for 6 months with quarterly check-ins (vs another 3-month renewal)
• Comp structure — base / variable / equity / milestones. PE thesis is growth → comp tied to growth (variable + milestone) more than time (base + term)
• Scope clarity — Director of Growth vs Head of Performance: which title, written down, role-doc updated
• Reporting line confirmation — Hamish-only stays the same. Confirm in writing.

What to listen for

Signal	What it likely means
Stephanie uses "the firm" / "investors" / "the partners"	Confirms PE-side framing; she's openly the conduit
She asks about specific people (Hamish, Alan, Max B.)	Investor due diligence on the team Adam built
She asks about specific numbers	PE firm preparing for board meeting / valuation event
Stephanie V.'s contribution level	Silent → witnessing for legal record; asking questions → contract/comp is the focus
Anything she defers ("I'll need to check")	Decision authority sits above her at the firm; expect a follow-up

Pre-meeting checklist (do by 1:25pm)

• Wins + numbers written down — concrete deltas for each of the 4 PE buckets
• Gaps written down honestly — and what changes
• Strategic 90-day paragraph rehearsed (not read)
• Contract asks bullet-pointed (term, comp, title, reporting)
• Identify 1–2 questions Adam wants Stephanie to take back to the PE firm

Post-meeting log

2026-05-04 (3-month review session)

• evaluation rubric clarified: ?
• term length offered: ?
• title resolved: ?
• comp signal: ?
• stephanie v.'s contribution: ?
• adam's strategic articulation landed: ?
• next decision date: ?

Cross-links

• Wiki/People/stephanie — Lead HR (PE-firm-employed)
• Context/Prime6 — company context (PE-firm-invested)
• Brands/primal-harvest/Roles/head-of-performance — the role being evaluated