rmbc-ad-copy

RMBC Stage 4 deliverable. Ad Copy.

Use case

Direct-response ads driving to VSL / advertorial / PDP.

Pre-flight

brief_path exists and Brief 2.0 has all 25 sections filled (status: reviewed or approved).
Read brand context: Brands/{brand_slug}/BrandContext.md, voice-profile.md, compliance.md.
Read the canonical Claude Project system prompt at References/rmbc/claude-projects/11-adcopy.md - that's the load-bearing prompt. Follow it.
Read PLAYBOOK.md sections 5 (VSL Structure) / 7 (Asset Matrix) for length / shape conventions.

Procedure

Follow the procedure in claude-projects/11-adcopy.md exactly. The skill blueprint here is the wrapper - that file is the substantive prompt.

Asset-specific rules

Platform norms apply - Meta primary text up to 125 chars before truncation, Google headlines 30 chars, etc. Reference Wiki/Libraries/meta-frameworks / Wiki/Libraries/facebook-ads-blueprint for current best practice.
Generate 5-10 variants per slot for testing.
Compliance scan - run the brand's compliance.md against every claim.

Output

Path: Brands/{brand_slug}/Marketing/drafts/{date}-adcopy-{platform}-{slug}.md

Frontmatter:

---
type: copy-draft
brand: {brand_slug}
asset_type: ad-copy
brief_ref: "<a class="wikilink wikilink-broken" href="#">{brief_path}</a>"
status: draft
created: YYYY-MM-DD
---

Body: outline (if asset >= medium length, request approval first) -> full draft -> editing notes (voice fit, compliance flags, specificity gaps, alternates).

Log entry

Append to Wiki/Log.md via the standard format. Include the asset type and brief reference.

Hard rules

No copy without an approved Brief. Period.
Never fabricate. If the Brief is missing data, surface the gap.
Cite library evidence in the editing notes when libraries were queried.

Failure modes

Brief sections missing or marked TBD - abort, route back to rmbc-brief.
Brand voice-profile / compliance still placeholder - surface as blocker.
Output truncated - ask user "continue"; never compress.