Skills / Departments / Marketing / Skills / Copywriting / Rmbc Brief
All skills

/ skill

rmbc-brief

Departments/Marketing/Skills/copywriting/rmbc-brief.md

RMBC Stage 3 — produce the 25-section Brief 2.0 from research + UMP/UMS + product page + brand context. Canonical input to every Stage-4 generator.

Open as raw file

Run this skill

Heads up — this skill doesn’t have a structured form yet, so type the full prompt with all decisions baked in (the subprocess can’t answer follow-up questions). Edit me if needed.

Runs with bypassPermissions — local dev only.

rmbc-brief

RMBC Stage 3 of 4. Generate the Brief 2.0 — the 25-section spec that grounds every downstream copy asset.

Pre-flight

  1. research_path and mechanism_path both exist.
  2. Read Brands/{brand_slug}/BrandContext.md, voice-profile.md, compliance.md, knowledge-base.md.
  3. Read References/rmbc/claude-projects/03-brief-generator.md — that's the load-bearing system prompt. Follow it.
  4. Read PLAYBOOK.md § 4 (Brief 2.0) for the section sketch.

Procedure

Follow the procedure in claude-projects/03-brief-generator.md exactly. Summary:

  1. Review all inputs (research, UMP/UMS, brand context, product page if provided).
  2. Fill out all 25 sections thoroughly — never skip, never "TBD", never truncate.
  3. The more detail per section, the better the downstream copy. Cut no corners.

Output quality bar (from the canonical prompt)

  • Pain points ranked — Big 3 primary + secondary, short-term + long-term.
  • UMP defined with enough detail that another LLM could write the mechanism section of a VSL from it alone.
  • Catchy unique nickname for the mechanism (e.g., "7-second bowel releasing ritual").
  • Studies cited per ingredient (study name, participants, results) — generic claims are unacceptable.
  • Future-paced results written as vivid, emotionally resonant scenarios.
  • Objections paired with counter-arguments.
  • If you run out of space, ask the user to say "continue."

Output path

Brands/{brand_slug}/Marketing/briefs/{date}-{slug}.md

Frontmatter:

---
type: rmbc-brief
brand: {brand_slug}
product: "{product_or_offer}"
research_ref: "<a class="wikilink wikilink-broken" href="#">{research_path}</a>"
mechanism_ref: "<a class="wikilink wikilink-broken" href="#">{mechanism_path}</a>"
created: YYYY-MM-DD
status: draft | reviewed | approved
sections_complete: 25
---

Append Log entry

Compliance overlay

For healthcare-education niches (CNA, LPN, Phlebotomy, etc.), apply the full compliance + RED-bucket rules from the parent CLAUDE.md. For other niches, follow standard direct-response compliance for the relevant platform + vertical. Always cross-reference Brands/{brand_slug}/compliance.md.

Hard rules

  • All 25 sections — non-negotiable. A "draft" Brief that skips sections is not a Brief.
  • No fabricated data. Studies must be real and citable.
  • The Brief is read-only after approval. If the brand changes mechanism or pricing, write a NEW Brief, don't edit the old one.

Failure modes

  • Missing inputs — surface which one (research / mechanism / brand briefs) and abort.
  • Brief incomplete after generation — request "continue" and resume.
  • Compliance flag triggered — surface to Adam before approval.