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rmbc-research

Departments/Marketing/Skills/copywriting/rmbc-research.md

RMBC Stage 1 — produce the Unified Research Document (market awareness + competitor analysis + psychographic profile + ingredient research if supplement).

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rmbc-research

RMBC Stage 1 of 4. Produce the Unified Research Document — the input to Stage 2 (Mechanism) and ultimately to the Brief 2.0.

Pre-flight

  1. Brands/{brand_slug}/BrandContext.md exists.
  2. Read PLAYBOOK.md § 2 (Deep research) for awareness-level + competitor-research conventions.

Procedure

1. Market awareness assessment (Eugene Schwartz, DTC-modified)

Use Gemini Deep Research (or Claude with web search) with the canonical prompt from PLAYBOOK § 2. Identify the dominant awareness level (typically Problem / Solution / Product Aware in DTC). Note the % distribution if data permits.

2. Competitor analysis

  • Identify top 5 competitors in the niche.
  • For each, capture: their hero claim, price point, mechanism (if any), funnel shape, ad creative patterns.
  • Use yt-dlp + library grounding if their content lives on YouTube.

3. Psychographic profile

  • Deep psychological drivers, fears, aspirations of the target.
  • Where they hang out (forums, IG accounts, podcasts).
  • Language they use when describing their problem (literal phrases, NOT marketer-speak).

4. Supplement-only — ingredient research

If is_supplement:

  • For each main ingredient: 2-3 peer-reviewed studies (citations, participants, results).
  • Use Perplexity or equivalent for citation-rich output.
  • Highlight any FDA / FTC compliance considerations (must record in Brand's compliance.md).

5. Compile the Unified Research Document

Write to Brands/{brand_slug}/Marketing/research/{date}-{slug}-research.md with frontmatter:

---
type: rmbc-research
brand: {brand_slug}
product: "{product_or_offer}"
niche: "{niche}"
geography: "{geography}"
created: YYYY-MM-DD
status: draft | reviewed
---

Body sections: Market Awareness · Competitor Analysis · Psychographic Profile · (supplement) Ingredient Research · Open Questions.

6. Append Log entry

Hard rules

  • Cite every claim. Generic "research shows" is unacceptable — link or reference the source.
  • Never invent ingredients or studies. If you can't find data, say so.
  • Compliance scan. Anything in the research that suggests a compliance landmine → flag it and add to the brand's compliance.md.

Failure modes

  • Brand context skeletal — surface the blocker; brief work can still proceed but voice / claims will be weak.
  • Brand not yet onboarded — abort, run /brand onboard {slug} first.