Skills / Departments / Marketing / Skills / Copywriting / Rmbc Vsl Long
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rmbc-vsl-long

Departments/Marketing/Skills/copywriting/rmbc-vsl-long.md

Generate a 30-60 minute long-form VSL - $100+ SKUs, low-awareness, story-heavy, big-claim products.

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Heads up — this skill doesn’t have a structured form yet, so type the full prompt with all decisions baked in (the subprocess can’t answer follow-up questions). Edit me if needed.

Runs with bypassPermissions — local dev only.

rmbc-vsl-long

RMBC Stage 4 deliverable. Long VSL (30-60 min).

Use case

$100+ supplements, low-awareness markets, premium products with big-claim mechanisms.

Pre-flight

  1. brief_path exists and Brief 2.0 has all 25 sections filled (status: reviewed or approved).
  2. Read brand context: Brands/{brand_slug}/BrandContext.md, voice-profile.md, compliance.md.
  3. Read the canonical Claude Project system prompt at References/rmbc/claude-projects/07-long-vsl.md - that's the load-bearing prompt. Follow it.
  4. Read PLAYBOOK.md sections 5 (VSL Structure) / 7 (Asset Matrix) for length / shape conventions.

Procedure

Follow the procedure in claude-projects/07-long-vsl.md exactly. The skill blueprint here is the wrapper - that file is the substantive prompt.

Asset-specific rules

  • Outline FIRST - request explicit approval before any full-draft generation.
  • Long VSLs typically run 7,000-12,000 words. Plan section word counts in the outline.
  • Background story is 25-35% of total. Mechanism reveal sits 30-50%. Offer at 75-85%. Close + FAQ in the final 15%.
  • Story specificity > grand claims. The reader earns trust through detail.
  • If output truncates, ask the user to say 'continue' - never compress to fit.

Output

Path: Brands/{brand_slug}/Marketing/drafts/{date}-vsl-long-{slug}.md

Frontmatter:

---
type: copy-draft
brand: {brand_slug}
asset_type: vsl-long
brief_ref: "<a class="wikilink wikilink-broken" href="#">{brief_path}</a>"
status: draft
created: YYYY-MM-DD
---

Body: outline (if asset >= medium length, request approval first) -> full draft -> editing notes (voice fit, compliance flags, specificity gaps, alternates).

Log entry

Append to Wiki/Log.md via the standard format. Include the asset type and brief reference.

Hard rules

  • No copy without an approved Brief. Period.
  • Never fabricate. If the Brief is missing data, surface the gap.
  • Cite library evidence in the editing notes when libraries were queried.

Failure modes

  • Brief sections missing or marked TBD - abort, route back to rmbc-brief.
  • Brand voice-profile / compliance still placeholder - surface as blocker.
  • Output truncated - ask user "continue"; never compress.