Skills / Departments / Marketing / Skills / Storyboarding / Ugc Creator Brief
All skills

/ skill

ugc-creator-brief

Departments/Marketing/Skills/storyboarding/ugc-creator-brief.md

Take a storyboard + brand context and produce an anti-polish UGC creator brief — hooks scripted, everything else as talking points + guardrails. For sending to human creators.

Open as raw file

Run this skill

Heads up — this skill doesn’t have a structured form yet, so type the full prompt with all decisions baked in (the subprocess can’t answer follow-up questions). Edit me if needed.

Runs with bypassPermissions — local dev only.

ugc-creator-brief

Produce a brief for a human UGC creator. Vault-internal wrapper for the source creative-brief-ugc.md. Read that file for the canonical procedure.

Philosophy (from the source procedure)

The brief scripts the HOOKS only. Everything else is talking points and guardrails — the creator brings their authentic self. Over-scripting kills the organic feel that makes UGC convert.

Pre-flight

  1. storyboard_dir exists and contains storyboard.md + scene-spec.json.
  2. Read brand context: Brands/{brand_slug}/{BrandContext, voice-profile, compliance, knowledge-base}.md.
  3. Read References/video-storyboarding/claude-projects/creative-brief-ugc.md — canonical procedure.

Procedure

Follow the canonical procedure. Summary:

1. Determine creator archetype

  • yapper — talking head, high-energy, narrates over product use
  • demo — product demonstration, shows-not-tells
  • testimonial — customer story, "this changed my life"
  • founder — brand founder explains their why
  • group — friends/family interaction, social proof flavor

2. Build the brief structure

Per source procedure, the brief contains:

  • Hook script — verbatim opener (3-5 variants for the creator to A/B)
  • Talking points — bulleted, in any order, NOT scripts
  • Shot list — required shots (e.g., "product on counter", "reaction shot", "POV close-up")
  • Anti-polish rules — explicit guardrails (no studio lighting, no perfect makeup, casual framing)
  • Compliance constraints — forbidden phrases / claims, required disclaimers
  • Brand voice notes — tone calibration from voice-profile.md
  • Logistics — duration target, aspect ratio, deliverable format

3. Author the brief

Path: {storyboard_dir}/ugc-creator-brief.md

Frontmatter:

---
type: ugc-creator-brief
brand: {brand_slug}
storyboard_ref: "<a class="wikilink wikilink-broken" href="#">{storyboard_dir}/storyboard</a>"
creator_type: {creator_type}
tone: {tone}
duration_target_sec: {from storyboard frontmatter}
aspect_ratio: {from storyboard frontmatter}
status: draft | sent | received
created: YYYY-MM-DD
---

Body sections (per source procedure):

  1. The Big Idea — one paragraph framing what we're trying to convey
  2. Hook scripts — 3-5 verbatim openers
  3. Talking points — bulleted ideas the creator can riff on
  4. Shot list — required shots
  5. Anti-polish rules — what NOT to do
  6. Compliance — forbidden phrases / claims, required disclaimers
  7. Voice + tone — brand voice notes (pulled from voice-profile.md)
  8. Logistics — duration, aspect, deliverable format, deadline

4. Append Log entry

Hard rules

  • Hooks are the ONLY thing scripted. Everything else is talking points + rules.
  • Compliance non-negotiable. Forbidden patterns from Brands/{slug}/compliance.md are surfaced explicitly; required disclaimers appear in the brief verbatim.
  • No fake-creator framing — if the creator is a real person, treat them as one (not as a vehicle).
  • Scope to one storyboard. Don't bundle multiple storyboards into one creator brief — each video gets its own.

Failure modes

  • Storyboard incomplete or script_status: placeholder — abort, route back to Copywriter to finalize script first.
  • Brand voice-profile / compliance still placeholder — surface as blocker.